Marketing | Capital University, Columbus Ohio
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Majors

Marketing

  • In this section..

    • Majors in Business include: Accounting • Financial Economics • Business Management • Marketing 

      Capital University offers the premier marketing major in Columbus, Ohio.

      Our marketing major has been designed to offer students real world experience that employers will value. Every Capital marketing major will connect with the Central Ohio marketing business community and gain relevant marketing experience that will help build a competitive student resume.


       What you’ll learn  

      Capital marketing students will…
      • Work on Marketing Projects with Local Businesses.
        In Capital University’s signature marketing courses, students will directly work on marketing research, analysis, promotional campaigns, and marketing plans for local businesses.  Students will present their projects directly to business owners/representatives.  

      • Graduate with a Professional Marketing Portfolio
        Capital University marketing students will graduate with a portfolio of work (see outline below) that may be shared with prospective employers.  The portfolio will demonstrate to employers that Capital marketing graduates have the ability to immediately add value to their organizations. 
      • Capital Marketing Major Student Portfolio
        Request for Proposal Document
        Focus Group Research Report for Live Client
        Situational/SWOT Analysis Report for Live Client
        Marketing Plan Report for Live Client
        Marketing Plan Report for Public Company
        Creative Brief for Live Client
        Advertising & Promotion Plan Report for Live Client
        Digital Marketing Plan Report for Live Client
        Internship Report
        Digital Marketing Certifications*
        *Assuming certification exams are passed  
      • Become Certified in Digital Marketing
        Capital University requires all marketing students to become trained in digital marketing: Google Analytics, Customer Relationship Management (CRM) software, Social Media Marketing, etc.  In fact, Capital requires eight hours of work in digital marketing and sales technologies because we know employers value this knowledge. Capital marketing students will complete the content necessary to earn Digital Marketing certifications.  Capital’s emphasis on digital marketing and certifications will uniquely prepare Capital marketing students for today's job market. 

      • Complete at Least One Marketing Internship with a Local Business.
        Capital marketing majors will gain marketing experience with a local business through our marketing internship program.  This experience will help students build their resumes and network with the local business community. 

      • Compete for the prestigious Moor Consultants Marketing Internship Program. 
        High performing marketing students will be able to compete for Capital’s exclusive Moor Consultants Marketing Internship Program.  Each year, 10 to 12 marketing students will be placed in paid internships with local non-profits including Nationwide Children’s Hospital, American Heart Association, United Way, American Red Cross, and Big Brothers Big Sisters, to name a few.

      • Master Industry Relevant Learning Experiences that Add Value to Prospective Employers
        Capital marketing students will be challenged to achieve the learning outcomes outlined below in our uniquely designed marketing courses.  These outcomes were developed to ensure that our graduates have the skills employers value.
      • Learning Experiences
        Give Professional Presentations 
        Write Professional Reports 
        Lead Teams and Participate in Group Work 
        Complete a Situational Analysis & SWOT 
        Create a Marketing Plan 
        Conduct & Interpret Quantitative Marketing Research 
        Conduct & Interpret Qualitative Marketing Research 
        Develop Request for Proposals (RFP) 
        Earn Digital Marketing Certifications 

         

       Where you’ll go  

      Beginning salaries in marketing usually rank only slightly below those in engineering and chemistry, but are equal to or exceed starting salaries in the fields of economics, finance, accounting, general business and liberal arts.


      The job market welcomes graduates who add value to their organization, especially when they can demonstrate both knowledge and experience in a broad range of industries and organizations. There is strong demand for college graduates majoring in marketing and the career opportunities in the field continue to expand. This is especially true in Columbus, the 15th largest city in the nation and home to major corporations, nonprofit institutions and agencies, and small businesses — many of them just a few miles down the road from campus. But whether you plan to stay in Ohio or move across the country, you will find organizations in need of trained marketing professionals—pros who can help them navigate today’s increasingly competitive landscape. With a Capital degree, your future awaits. Here are some of the companies that employ our marketing graduates:

      • Target, Inc. – Minneapolis, MN
      • Abercrombie and Fitch – Columbus, OH
      • Nationwide Insurance – Columbus, OH
      • Huntington Bank – Columbus, OH
      • Ohio State University – Columbus, OH

      These are some of the career paths you might choose:

      • Brand and Product Management
      • Industrial Marketing
      • New Product Planning and Development
      • International Marketing
      • Promotion Management
      • Logistics Management
      • Marketing Research
      • Merchandising Management
      • Marketing Communications
      • Purchasing
      • Advertising
      • Database Marketing
      • Retailing Management
      • Direct Marketing
      • Personal Selling and Sales Management
      • Marketing Science and Systems Analysis
      • Services Marketing
      • Internet Marketing
      • Public Relations
      • Consumer Affairs
    • Brian Lindamood, MBA

      Adjunct Faculty
      Business
      Bexley Campus 1 College and Main
      614-557-6422
      blindamood@capital.edu


      Donald Howard, Ph.D.

      Professor
      Business
      Troutman Hall 221
      614-236-6134
      dhoward@capital.edu


      Elene P. Kent, Ph.D.

      Professor and Department Chair
      Business
      Troutman Hall 103 Troutman Hall
      614-236-6749
      ekent@capital.edu


      James DuBreuil, M.S.

      Adjunct Instructor
      Business
      Troutman Hall Bexley Campus
      386-503-4288
      jdubreuil@capital.edu


      Jan Squires, D.B.A.

      Executive Professor
      Business
      Troutman Hall 220
      614-236-6984
      jsquires2@capital.edu


      John E. Gentner

      Dean and Executive Professor
      Business
      Troutman Hall 103
      614-236-6544
      jgentner@capital.edu


      Justin Kozubal, M.S.A.

      Executive Professor
      Business
      Troutman Hall Room 223
      614-236-6924
      jkozubal@capital.edu


      Keirsten Moore, Ph.D.

      Professor and Associate Provost of Learning
      Business
      Troutman Hall 209
      614-236-6579
      kmoore@capital.edu


      Kelly Cline, J.D.

      Adjunct Faculty
      Business
      Bexley Campus 1 College and Main
      614-236-6670
      kcline2@capital.edu


      Kimberly Fatten, CPA, ABD

      Assistant Professor
      Business
      Troutman Hall 215
      614-236-7321
      kfatten@capital.edu


      Lynn Dailey, Ph.D.

      Full Professor, Moor Endowed Chair of Business and Economics
      Business
      Troutman Hall 219
      (614) 236-6994
      ldailey@capital.edu


      Mark Galuska

      Adjunct Professor
      Business
      Troutman Hall 111
      614-722-1115
      mgaluska@capital.edu


      Ron Staab, MBA

      Executive Professor
      Business
      Troutman Hall 225
      614-236-6538
      rstaab@capital.edu


      Saurav Roychoudhury, Ph.D., FRM

      Professor of Finance & Economics
      Business
      Troutman Hall 227
      (614) 236-7230
      sroychou@capital.edu


      Sharon Peck, Ph.D.

      Associate Professor
      Business
      Troutman Hall 211
      614-236-6534
      speck@capital.edu


      Taymoor Arshi, Ph.D.

      Adjunct Faculty
      Business
      Bexley Campus 1 College and Main
      512-221-9219
      tarshi@capital.edu


      Timothy Wasson, M.S., B.A.

      Adjunct Faculty
      Business
      Bexley Campus 1 College and Main
      859-512-7744
      twasson@capital.edu


      Ward Hill

      Executive Professor, Harold Squire Chair in Entrepreneurship
      Business
      Troutman Hall  224
      614-236-6398
      whill@capital.edu


    • Capital’s Marketing professors have the perfect combination of impressive academic credentials (doctoral degrees) and executive experience. This gives students the perfect blend of a deep and well-rounded knowledge base, and experience, in the discipline of marketing. Our marketing professors continue to engage in research and provide consulting services to local and national companies in an effort to maintain and create new relationships with the marketing community.
    • Partner in Purpose: Joe DeLoss

      Joe DeLoss and President Paul - 02

      Preparing change-makers who lead at the intersection of social conscience and entrepreneurship. On Purpose. 

      DeLoss HeadshotIn just two years, Joe DeLoss has become one of the most talked-about social-cause entrepreneurs in Columbus. And he did it by selling really, really good Nashville-style fried Chicken.

      Joe is founder of Hot Chicken Takeover, a shop and food truck that’s a favorite of hungry downtown Columbus lunch crowds thanks to a delicious product — and a business model that provides good paying jobs for men and women who badly needed supportive employment.  


      "I believe HR is the single most efficient tool we have to tackle the cycle of poverty."


      - Joe DeLoss


      "I love Joe’s story because it perfectly demonstrates the confluence of big ideas we teach,” says President Paul. “Entrepreneurial innovation, idea generation, business acumen and market-based strategies, combined with concepts traditionally championed by social change leaders. In Joe’s case, he found a way to generate financial profit and build community capacity simultaneously."

      Joe was always active on campus and socially conscious. He worked in the Admission Office as a student ambassador, and he spent a good amount of his time participating in service activities with classmates. Today, he is leading change, creating employment opportunities for a specific population that needed a hand. That’s what Capital is all about: Preparing educated citizens and principled leaders who will serve and strengthen future communities near and far. 

        

       

       

       

    • Statements of Intended Student Learning Outcomes

      Faculty members in Capital’s business program are committed to the belief that the best preparation for a career in business is obtained by combining extensive study in the liberal arts with a major emphasizing the development of quantitative, analytical and human relations skills. In addition to attaining the general education goals of the University, the faculty has established the following learning outcome goals for our business majors:

      Functional Competence:
      • Demonstrate an appropriate level of knowledge and the ability to use concepts and tools from the major areas of business.
      Analytical and Conceptual Skills:
      • Critically analyze, synthesize and evaluate information to create practical, actionable alternatives in a dynamic and ambiguous business (and broader) context.
      Communication Competence:
      • Demonstrate effective oral and written communication skills for both formal and informal communication.
      Adaptability and Self-Awareness:
      • Demonstrate an awareness of the global business environment and the ability to respond to, understand and adapt to a diverse range of cultures, interpersonal styles, perceptions, and world views when interacting with others.
      • Demonstrate the ability to adopt the appropriate role on a team.
      • Demonstrate personal awareness and growth.
      Ethical Reasoning:
      • Identify ethical issues and apply a value-based reasoning system to ethical questions in business relationships.